Rentlor is a direct-to-renter apartment search platform. With Rentlor, apartment owners can list their units with no fees, and renters can skip the process of chasing agents and paying high fees for simply opening the front door. Rentlor allows both the landlord and renter to communicate directly, and each has a profile with credentials and reviews. Rentlor’s visual identity was influenced by fun and excitement since moving is generally a challenging experience.

With so many property apps in the market, Rentlor’s vision was to allow renting to be less of a daunting experience, and more of a lighthearted experience. The mission was to create a profile-based experience for renting apartments, where both the user and the landlord build a profile for trust and communication. I created a visual identity where users should feel energized to interact with the product, and know that they are going to find their next home with ease.

Rentlor