Nodal is a product that matches intended parents with surrogates. With a mission of transparency and visibility, Nodal cuts down the cost of working with a surrogate than normal agency fees, and advocates for both parties to find the right match. The opportunity with Nodal was to establish the brand as a consumer-friendly product within a challenging field.

Similar to matching on a dating app, Nodal’s mission is to match intended parents and surrogates and move away from the traditional, costly, agency setting. As their founding and lead designer, I created their visual identity, website, marketing design, and worked on their day-to-day design operations. Special projects included managing and directing a lifestyle photo shoot, designing for multiple physical trade shows, and collaborating with a video agency to design Nodal’s first-ever animated explainer video.

Nodal