Frens is an app developed to meet new connections and make genuine friends. Users check-in to their current location, see profiles of other people who have also checked-in to the same location, and can send a request to connect. From there, they can chat and meet right where they are. With so many available products in the market to meet new people, the challenge with Frens was to make it stand out and be your new ‘friendly’ app.

I first discussed with their founding team what their vision was, who was their demographic, and how did they see themselves amongst the sea of dating apps. The visual identity should be fun, friendly, and modern. We worked on brainstorming concepts, and I designed their visual identity, website design, product mockups, and marketing and social media assets.

Frens App